PARIS - March 5, 2010 - BI-SAM today announced that Anthony Howland has joined the company as strategic advisor.

Anthony will be based in London and will be advising BI-SAM in several strategic areas such as Business Development, UK operations growth strategy and GIPS® Composites module enhancement. BI-SAM will be issuing a GIPS module in its next product release in June and Anthony will be working closely with Product Management Director, Ian Thompson, in strengthening the team's expertise in this key area.

Anthony was Executive Chairman and a founding director of Performa. With 25 years experience in Investment Management, he has worked as an independent consultant in London, New York, Hong Kong and Tokyo. Anthony has also worked as a quantitative portfolio manager for Bankers Trust Investment Management with responsibilities including asset allocation and currency overlay strategies. He holds a BSc (Hons) in Mathematics and is a member of the Promotion and Awareness Subcommittee of the GIPS Executive.

"The arrival of Anthony is a real strength for BI-SAM", said Alexandre Harkous, CEO of BI-SAM, "Bringing his expertise and market knowledge, he will be part of our global effort to maintain and develop our leading position in the UK market."

Anthony added "I am very excited to be joining the BI-SAM team.  The B-One product has an excellent reputation and is clearly the market leader.  I look forward to helping BI-SAM fulfil their full potential in both the UK and global marketplaces."